Home » CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management by Alvin H. Reiss
CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management Alvin H. Reiss

CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management

Alvin H. Reiss

Published
ISBN : 9780787952419
Paperback
218 pages
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 About the Book 

In this innovative, practical guide, Alvin H. Reiss shows how dozens of organizations have developed creative strategies for tackling the real-life fundraising, marketing, and management challenges that nonprofits face every day. In an easy-to-followMoreIn this innovative, practical guide, Alvin H. Reiss shows how dozens of organizations have developed creative strategies for tackling the real-life fundraising, marketing, and management challenges that nonprofits face every day. In an easy-to-follow format, Reiss introduces a real Challenge faced by a nonprofit, guides readers through the steps the organization took in developing a Plan to meet the challenge, and then presents the Result of the organizations plan. The book offers accessible, adaptable strategies for dealing with a broad spectrum of nonprofit concerns, such as increasing attAndance at special events, stepping up board involvement in fundraising, and handling negative press. Throughout the book, Reiss poses the practical questions readers need to answer in order to apply the case study strategies to their own organizations experience.