Home » Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing by Sidney J. Levy
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing Sidney J. Levy

Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing

Sidney J. Levy

Published August 11th 1999
ISBN : 9780761916963
Hardcover
608 pages
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 About the Book 

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketings role in management- how managers develop product and brands-MoreSidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketings role in management- how managers develop product and brands- how they understand their consumers- and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levys essays and studies of marketing.